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Newsletter November 3rd, 2016

November 6, 2016 by  
Filed under Newsletter Archive 2016

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We made a special search and found three of the extraordinary hand-made Le Mans Miniatures cast resin kits. These are not ready to race but the bodies are painted and all of the decals to recreate their markings are included so you can complete the model.

 

LeMans Miniatures 132006KP Audi R8 LeMans 2004, PAINTED KIT (C)

PRICE REDUCED 20%. Complete, unassembled, painted kit.

$137.95 $109.95

Save: 20% off

View this Car

 

LeMans Miniatures 132013KP Audi R8, PAINTED KIT (C)

PRICE REDUCED 20% 2002 LeMans winner, complete, unassembled kit with painted body. Builds up into a complete running car.

$141.95 $109.95

Save: 23% off

View this Car

 

LeMans Miniatures 132016KP Pescarolo C60 Judd, PAINTED KIT (C)

PRICE REDUCED 20% Builds up into a complete running car. Complete painted, unassembled kit with decals to model either the #16 or #17 car. LeMans 2006.

$139.95 $109.95

Save: 21% off

View this Car

New This Week

Want to see what’s new? Just keep reading…

Keep reading – or if you would rather just cut to the chase and see all our new products, click here to go to the shop.

The “authentic” General Lee Charger (after its flight through the mud hole) is here from Pioneer with the “dirt” effect applied to each model by hand. There is a limited number so order yours now.

 

Pioneer P017 Dodge Charger “General Lee—Moonshine Run” (dirty version)

Features:

Standing figurine of ‘Daisy’ with yellow shirt.

19K ‘DIXIE POWER’ motor, tuned for Moonshine runs.

Scalextric Digital DPR ready

New ‘PurePower’ wiring loom

Model complete with display case and special edition packaging + vehicle data card.

Spare ‘Dixie’ parts bag included under base.

$80.99

View this Car

Pre-order

New Cars Coming Soon

Three more Slot.it 2016 releases, including a new Can-Am McLaren M8D, are available for pre-order now.

 

Slot It SICA26E McLaren M8D, n.5 1st Can-Am Watkins Glen—PRE-ORDER NOW!

Slot It SICA26E McLaren M8D, n.5 1st Can-Am Watkins Glen.

$69.99

View this Car

 

Slot It SICA06H Sauber Mercedes C9 ‘Kouros’ LeMans 1987—PRE-ORDER NOW!

Slot It SICA06H Sauber Mercedes C9 ‘Kouros’ LeMans 1987.

$69.99

View this Car

 

Slot It SICA31B Lola Aston Martin DBR1-2—PRE-ORDER NOW!!!

SICA31B Lola Aston Martin DBR1-2.

$69.99

View this Car

The Scalextric “Gulf” Porsche 997 (a new body) and five more new cars are due in November so you can pre-order yours now.

 

Scalextric C3732 Porsche 911 (Type 991) – ‘GULF’ Silverstone, 2015 Elms Series—PRE-ORDER NOW!

Gulf Racing started using the Porsche 911, type 991 in 2014 and was the first Porsche to wear the iconic blue and orange in over 30 years. Gulf Racing has been winning races for over 50 years and is arguably the most famous name in motorsport.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

The replacement underpan (frame) to accept Slot.it motor pods and drive train components must be purchased separately: C8543 PCR Underpan Porsche 911 (type 991).

$54.99

View this Car

 

Scalextric C3721 BMW Z4 GT3 – Blancpan Series Brands Hatch 2015—PRE-ORDER NOW!

A legend of GT circuits all of the world, the iconic BMW Z4 is seen here wearing the colours of BMW Sports Trophy Team Brazil. Driven by Caca Bueno and Sergio Jimenez, the two Team cars finished in 2nd and 4th in the Brands Hatch leg of the 2015 Blancpain Series.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3722 Aston Martin DB5, red—PRE-ORDER NOW!

The Aston Martin DB5 was designed by Italian coachbuilder Carrozzeria Touring Superleggera. First released in 1963, the DB5 is famous for being one of the most recognisable James Bond cars. While often associated with darker colours like silver, the DB5 here is produced in a vibrant red.

$54.99

View this Car

 

Scalextric C3743 BMW Mini Cooper S – Mini Challenge JCW 2015 Champion—PRE-ORDER NOW!

Hastings based driver Neil Newstead began racing in 2011 following some track days he attended in 2010. Moving up from the MSVR track day to the Kumho BMW Championship, Neil soon made it to the Power Maxed MINI Challenge for the 2014 season.

Neil had an unbelievable 2015 season and claimed first place overall in the JCW class.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3749 Ford Escort MK2, 1980 Acropolis Rally—PRE-ORDER NOW!

Racing for Rothmans Rally Team, after Ford’s withdrawal in 1979, Ari Vatanen took his first win in the Ford Escort RS1800 MkII at the Acropolis Rally in 1980. The following year he became the first driver to become World Rally Champion without being on an official factory team, a feat that remains unbroken to this day.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3750 Audi Sport Quattro E2, Swedish Rally Cross 1990—PRE-ORDER NOW!

After finishing 1st in the first round of the 1990 European Rally Cross Championship in Austria, Herbert Breiteneder went to Sweden for round two. Breiteneder took to the track in his ex-Röhrl Audi Sport Quattro S1E2, finishing a respectable 7th in the group B class. Breiteneder finished the season 5th overall.

$54.99

View this Car

Click Here to See All of this Week’s New Arrivals

Thanks for shopping with us!

The Electric Dream Team

www.electricdreams.com

Warehouse phone: (310) 676-7600

Slot car technical information and help email:

support@electricdreams.com

Our warehouse is open to walk-in customers Monday through Friday 9 am to 4 pm.

Next time you’re in the greater Los Angeles area stop by and see us.

606 Hawaii Street, Unit B

El Segundo, CA 90245

We’re just minutes from LAX.

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Newsletter October 20th, 2016

October 23, 2016 by  
Filed under Newsletter Archive 2016

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We found a few of these out-of-production Scalextric modern-era GT3-class Audi R8s and they are both on special sale for a limited time.

 

Scalextric C3045 Audi R8, LMS GT3 (C)

Fully detailed livery on a super-resistant body fitted with durable wing mirrors and clear plastic light lenses front and rear. The darkened windows are replaceable with clear windows to allow the car to be upgraded with a fully detailed interior and driver. The intended benefit is to keep the car in its original fast, light-weight trim for speed and durability. This Digital Plug Ready (DPR) car can be converted for use with the Scalextric Digital range in less than sixty seconds using the C8515 Digital Plug. The car features Magnatraction™ and easy change pick-ups. The lightweight and durable body is designed to withstand the knocks of full impact endurance racing.

History:

In the course of the further development of the Audi R8 LMS, an ultimate endurance test was undertaken for the new GT3 sports car of AUDI AG at the end of May 2009. Teams ABT Sportsline and Phoenix Racing, with “factory” support by Audi, fielded a total of four vehicles in the 24-hour race at the Nürburgring.

Features:
Magnatraction with two magnet positions for driver choice. Quick-change braid plate. Super-resistant design. Fast and light-weight.

$45.95 $29.95

Save: 35% off

View this Car

 

Scalextric C3060 Audi R8 LMS GT3 (C)

Features:

Magnatraction with two magnet positions for driver choice.

Front and rear lights.

Side-winder motor. FC130.

Digital Plug Ready (DPR).

Quick-change braid plate.

$49.99 $29.95

Save: 40% off

View this Car

New This Week

Want to see what’s new? Just keep reading…

Keep reading – or if you would rather just cut to the chase and see all our new products, click here to go to the shop.

A new super-quick GT40 Mk.I is here now from NSR with etched grills and other superdetails.

 

NSR NSR0020SW Ford GT40 Mark I Red #20 1969

Ford GT40 Mark I Red #20 1969. NSR 1/32 Analog RTR Ford GT40 Mark I Red #20 Equipe Colegio Arte e Instrucao Rio De Janeiro 1969-1970 – Includes 20,000 RPM Balanced Shark Motor Sidewinder – EVO chassis with adjustable front axle ride height – Adjustable suspension type motor pod – Lightweight drilled aluminum setscrew wheels front & back – All metal ultra smooth and quiet gears – Heat treated axles with machined bronze self lubricating bushings – Traction magnet – Photo Etched stainless steel grills.

$87.99

View this Car

More new for 2016 cars are now in stock from Carrera, including two wild Ford Torino Talladega cars in either analog or D132, two of the gorgeous 1/24 scale BMW M1 Procars, plus the “Dust Up” set with the two Talladegas set in 1/32 scale and the Digital 1/24 scale Audi vs. Mercedes “GT” set.

 

Carrera 23828 BMW M1 Procar “Sauber Racing, No. 90″, Norisring 1980

Carrera 23828 BMW M1 Procar “Sauber Racing, No. 90″, Norisring 1980 23828.

$74.99

View this Car

 

Carrera 23833 BMW M1 Procar “No. 40″, Dayton 1981

The BMW M1 Procar has a typical 80s look and is still considered one of the most exciting cars in motor racing history. M1 combines the tough demands placed on standard road models with hi-tech racetrack technology. The BMW M1 Procar was stripped down to a mere 1020 kilos for racing purposes to accelerate from 0 to 100 km/h / 62 mph in just 4.5 seconds. This racer turns heads with its low-down air dam, broadened wheel arches and its large spoiler.

The BMW M1 Procar “No.40″, IMSA is a faithfully detailed reproduction with eye-catching headlights, tail and brake lights. This Carrera car can be individually coded, it’s digitally controllable and can also be used on an analogue set-up (Carrera Exclusiv). Enjoy the simple and authentic race atmosphere at home.

$74.99

View this Car

 

Carrera 27517 GreenGT H2, “Paul Ricard 2015″

The pioneeringly designed GreenGT H2 is the first racing car to be powered by a hydrogen engine, and looks like it has arrived from the future. This stunning car does not need batteries and only emits steam from its exhaust pipe! It’s easy on the environment while racing around at top speed: It’s driven by two electric motors that produce a total of 540 hp. The power output on the road is comparable with that of cars powered by conventional combustion engines.

$36.99

View this Car

 

Carrera 27521 Ford Torino Talladega “Wendell Scott, No. 34″

Carrera 27521 Ford Torino Talladega “Wendell Scott, No. 34″.

Wendell Scott’s career was long and notable, both in sportsmanship and breaking ground as the first African-American driver in American stock car racing.

$36.99

View this Car

 

Carrera 27522 Ford Torino Talladega “Benny Parsons, No 98″

The aerodynamic classic.

Benny Parsons, or ‘BP’, had a career that spanned driving, pit reporting and Nascar commentaries. Having competed in over 500 races during a 21-year racing career, Benny Parsons sure knew how to get the job done.

$36.99

View this Car

 

Carrera 27525 Ford mustang GT “No. 16″

Carrera 27525 Ford Mustang GT “No. 16″
The 1967 Ford Mustang was the first re-vamp of the original fitted with a big-block V8 engine.The new racing blue Fastback Mustang is a homage to the age when the track was filled with small-block 289-powered Fords.

$36.99

View this Car

 

Carrera 30754 Ford Torino Talladega “Wendell Scott, No.34″

Carrera 30754 Ford Torino Talladega “Wendell Scott, No.34″.

Wendell Scott’s career was long and notable, both in sportsmanship and breaking ground as the first African-American driver in American stock car racing.

$54.99

View this Car

 

Carrera 30755 Ford Torino Talladega “Benny Parson, No.98″

Carrera 30755 Ford Torino Talladega “Benny Parson, No.98″.

Benny Parsons, or ‘BP’, had a career that spanned driving, pit reporting and Nascar commentaries. Having competed in over 500 races during a 21-year racing career, Benny Parsons sure knew how to get the job done.

$54.99

View this Car

 

Carrera 30767 Mercedes-AMG GT3 “No.16″

Supreme standard racing technology and spectacular designs: The Mercedes AMG GT3 is the latest generation of Mercedes-Benz’s high-performance automobile breed. The 2016 car is raring to race to victory with its 6.3-litre, V8 induction engine from its predecessor – the GT3 SLS. The “Panamericana” cooler grille is an immediate eye-catcher. The shape, using vertical chrome struts, is immediately reminiscent of the 1952 Mercedes-Benz 300 SL racing car that won the famous long-distance race across Mexico.

The Carrera DIGITAL 132 Mercedes AMG GT3 slotcar impresses with front, rear and brake lights, and faithfully reproduced details. This Carrera car can be individually coded; it’s digitally controllable and guarantees hours of racing fun.

$54.99

View this Car

 

Carrera 25223 Dust Up Race Set

10.4 x 8.2feet, 32.8-foot lap length.

The race of the American Ford Torino Talladega classics is sure to kick up dust. Behind the wheel of the Ford Torino No.34 is the pioneering, highly successful Wendell Scott, the first ever Afro-American on the motor racing circuit. His challenger is Benny “BP” Parsons in the Ford Torino No.98. In the United States, after a professional career of over 500 races, BP established his reputation as a Nascar commentator and reporter. These old hands are both determined to live up to their reputations.

$216.99

View this Set

 

Carrera 30188 GT Championship Race Set

9.8 x 6.6-feet, 24.9-foot lap length.

Two top class cars, a 7.6-metre racetrack and WIRELESS+ technology controllers. What else could you need for pure GT race thrills? One thing is certain, both of the race cars in the Carrera DIGITAL 132 “GT Championship” set are on top form. The brand new Audi R8 LMS “Audi Sport Team No.10″ is lighter, safer and faster than ever before. Its rival, the Mercedes AMG GT3, is up for the challenge with top quality motor racing technology. See the tyres glow as you change lanes, drift and overtake to your heart’s content.

$464.99

View this Set

The Carrera Go!!! 1/43 scale cars and sets for 2016 are arriving including these four new cars (two as either analog or Digital 143) and two new Digital 143 sets.

 

Carrera 64059 Go!! Audi R8 V10 Plus (blue)1/43 scale

The 610 hp Audi R8 V10 Plus loves to sprint and does 0 to 100 km/h / 62 mph in a mere 3.2 seconds, while its matt midnight blue exterior exudes an aura of respect. The 1:43 scale Carrera GO!!! Audi R8 V10 Plus Slotcar blue is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$17.49

View this Car

 

Carrera 64063 Go!! Audi R8 “Safety Car” 1/43 scale

The Safety Car guarantees safety out on the racetrack and is also there to launch the rolling restart. An important ‘must-have’ car for exciting race situations! The 1:43 scale Carrera GO!!! Audi R8 V10 Plus “Safety Car” is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$17.49

View this Car

 

Carrera 41387 Go!! D143 Mercedes F1 W06 “L. Hamilton, No. 44″ Digital 143

The Mercedes F1 W06 Hybrid is a silver arrow that is dominating the Formula 1 division at present. With the star driver, and now 3-time world champion, Lewis Hamilton behind the wheel – it’s unbeatable. The 1:43 scale Carrera GO!!! Mercedes F1 W06 Slotcar “L.Hamilton, No.44″ is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 41391 Audi R8 “Safety Car” Digital 143

The Safety Car guarantees safety out on the racetrack and is also there to launch the rolling restart. An important ‘must-have’ car for exciting race situations! The 1:43 scale Carrera GO!!! Audi R8 V10 Plus “Safety Car” is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 41393 Lamborghini Huracan GT3 “No. 63″ Digital 143

This stunning and powerful automobile managed two podium finishes in its very first year. A fantastic racing car and a natural winner – especially on high-speed circuits. The 1:43 scale Carrera GO!!! Lamborghini Huracán GT3 Slotcar “Grasser Racing, No.63″ is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 41394 Ferrari 458 Italia GT2 “AF Corse, No. 51″ Digital 143

This streamlined Ferrari is a genuine racer. There’s no clutch, so the gears are switched almost once a second. The Ferrari 458 Italia GT2 bearing the race number 51 guarantees a great result every time. The 1:43 scale Carrera GO!!! Ferrari 458 Italia GT2 slotcar “AF Corse, No.51″ is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 40031 Go!! Speed Coarse Digital 143

7.8 x 4.0-feet, 24.0-foot lap length

Wireless controllers

It’s the supreme duel in Formula 1 racing: Lewis Hamilton, the reigning Formula 1 world champion in his Mercedes-Benz F1 W06 Hybrid, vs Sebastian Vettel in the Ferrari SF 15-T. The Silver Arrow and the Scuderia Ferrari racer are both powered by a 1.6-litre, V6 turbocharged engine for a tough and tense battle around the 24.0-foot Carrera DIGITAL 143 circuit of the “Speed Course” set with a loop and tight bends. The long straight with the double lane change section is your last chance to snatch victory. Steady nerves and skilled hands on the WIRELESS controller are needed to ensure success.

$241.99

View this Set

 

Carrera 40032 Go!! DTM Speed Challenge Digital 143

7.8 x 4.0-feet, 24.0-foot lap length

3 cars!

It’s all action around the 24.0-feet of the Carrera DIGITAL 143 circuit in the “DTM Speed Challenge” set. The race features two Spanish DTM drivers, Miguel Molina in the Audi A5 DTM and Daniel Juncadella in the AMG Mercedes C-Coupe DTM, plus the Brazilian, Augusto Farfus, in his BMW M3 DTM. Three – two – one – GO! With the accelerators on the controllers pushed to the limit, all three protagonists race toward the loop at top speed – drift around the bend and put the hammer down on the way over the line! Just a few hundredths of a second make the difference between zero and hero.

$241.99

View this Set

Pre-order

New Cars Coming Soon

The rare (but real) dark blue Rob Walker-sponsored Lotus 72 that Graham Hill drove is coming soon so you can pre-order yours now.

 

PCAR02B Lotus 72 n.3 Oulton Park 1970, driver Graham Hill—PRE-ORDER NOW!

PCAR02B Lotus 72 n.3 Oulton Park 1970, driver Graham Hill.

$64.99

View this Car

The wild Porsche 997 Haribo car is coming next month from NSR so it is time to enter your pre-order.

 

NSR NSR0021AW Porsche 997 #8 24 Hours Nurburgring ’11 HARIBO—PRE-ORDER NOW!

NSR 1/32 Analog RTR Porsche 997 #8 24 Hours Nurburgring ’11 HARIBO – Adjustable front axle ride height – Drop Arm type Guide Flag with Screw to Allow Fixed Position – Setscrew Aluminum wheels all around – Anglewinder Balanced King Motor 21,400 RPM & 350 g-cm Torque – Adjustable suspension motor pod – Heat treated axles – Machined bronze self lubricating bushings – Ultra smooth and quiet all metal gearing – Adjustable suspension motor pod – Clear Coat Finish for maximum durability and high gloss – Includes the EVO Chassis that will accept Inline / Anglewinder and Sidewinder Triangular motor pods

$89.99

View this Car

One of the most sought-after classics is coming from Slot Classics as a hand-made model ready-to-run or as a painted kit. There will only be a few so you must pre-order.

 

Slot Classic CJ47RTR Alfa Romeo 8C 2900B Spider “Concours de Elegance”–PRE-ORDER NOW!

Slot Classic CJ47 Alfa Romeo 8C 2900B Spider “Concours de Elegance” ready to run.

The “street” version of 1938 Mille Miglia-winning Alfa Romeo.

Custom-made cast-resin body with etched-metal parts. Fully assembled with metal wheels.

$351.99

View this Car

 

Slot Classic CJ47KPP Painted KIT Alfa Romeo 8C 2900B Spider “Concours de Elegance”–PRE-ORDER NOW!

The “street” version of 1938 Mille Miglia-winning Alfa Romeo

Custom-made cast-resin body with etched-metal parts. Painted body, clear windows with complete unassembled chassis with metal wheels.

The photo is the assembled model–the kit may require some detail painting—product is unassembled 1/32 scale kit to operate on most brands of 1/32 or 1/24 scale track.

$279.99

View this Car

Click Here to See All of this Week’s New Arrivals

Thanks for shopping with us!

The Electric Dream Team

www.electricdreams.com

Warehouse phone: (310) 676-7600

Slot car technical information and help email:

support@electricdreams.com

Our warehouse is open to walk-in customers Monday through Friday 9 am to 4 pm.

Next time you’re in the greater Los Angeles area stop by and see us.

606 Hawaii Street, Unit B

El Segundo, CA 90245

We’re just minutes from LAX.

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Newsletter August 24th, 2012

August 24, 2012 by  
Filed under Newsletter Archive 2012

Just announced by Ninco

Ninco 50606 Audi R18 E-Tron. Preorder now!

Ninco 50606 Audi R18 E-Tron. Preorder now! – $79.99

Ninco 50607 Audi R18 2012 Sebring winner. Preorder now!

Ninco 50607 Audi R18 2012 Sebring winner. Preorder now! – $79.99

Just announced by LeMans Miniatures

LeMans Miniatures 132048 Dauer 962 with girl driver

LeMans Miniatures 132048 Dauer 962 with girl driver. Preorder now!

Just announced by Racer

Racer SL09 Ferrari 250 GTO, LeMans 1963, Beurlys / Langlois

 

Racer SL09 Ferrari 250 GTO, LeMans 1963, Beurlys / Langlois. Preorder now! – $179.99

Racer SL10 Ferrari 250 GTO, LeMans 1963, P.Dumay / Elde

Racer SL10 Ferrari 250 GTO, LeMans 1963, P.Dumay / Elde. Preorder now! – $179.99

 

Coming from BRM Slot

BRM 917 Porsche 917 Gulf 1/24 scale 

BRM 917 Porsche 917 Gulf 1/24 scale. Preorder now! – $169.99

 Coming from Slot Classic

Slot Classic CJ40 MGB GT orange road car

Slot Classic CJ40 MGB GT orange road car. Preorder now! – $279.99

 New items in stock

2 new Fly Alpha chassis cars

 Fly 707102 Ferrari 512S Coda Lunga, #8, 1970

Fly 707102 Ferrari 512S Coda Lunga, #8, 1970 – $57.99

Fly 709101 Porsche 917LH, LeMans Test Day

Fly 709101 Porsche 917LH, LeMans Test Day – $57.99

Also new this week…

Monogram M5154 Body for McLaren M6B # 48 Dan Gurney

Monogram M5154 Body for McLaren M6B # 48 Dan Gurney – $19.99

We have in stock all the parts for the Monogram McLaren M6 here.

Slot It SICA10F McLaren F1 GTR, Fina #42

Slot It SICA10F McLaren F1 GTR, Fina #42 – $64.99

Scalextric C1288T Start Star Wars Battle of Endor race set

Scalextric C1288T Start Star Wars Battle of Endor race set – $149.99.  The perfect gift for the little Jedi Knight in your family.  Well, we hope he’s a little Jedi Knight.  Our sympathies to you if he’s more like a Storm Trooper.

More Electric Dreams 2-car sets

EDSET-16 McLaren M6A & Fly ford GT40 2-car pack

EDSET-16 McLaren M6A & Fly ford GT40 2-car pack – $109.98 value! – $59.99

EDSET-17 McLaren M6B & Fly ford GT40 2-car pack

EDSET-17 McLaren M6B & Fly ford GT40 2-car pack – $99.98 value! – $56.99

EDSET-18 McLaren M6B & Fly Ford GT40 2-car pack

EDSET-18 McLaren M6B & Fly Ford GT40 2-car pack – $94.98 value! – $54.99

EDSET-19 McLaren M6A & Fly ford GT40 2-car pack

EDSET-19 McLaren M6A & Fly ford GT40 2-car pack – $99.98 value! – $56.99

EDSET-21 McLaren M6B & Scalextric Ford Escort 2-car pack

EDSET-21 McLaren M6B & Scalextric Ford Escort 2-car pack – $94.98 value! – $52.99

Pioneer Models update

We’ve all been waiting for hard news about the future plans of Pioneer Models, which has been going through a long, difficult process of establishing its own factory after having too many bad experiences with contractor factories in China.   We have it on good authority from Pioneer USA that the first shipments of cars from the new factory are expected to arrive on these shores sometime in October..  These should be the first of the new and much anticipated Camaro models.  Pioneer says that with the entire manufacturing process under its own control, from initial research to final distribution it will be able to bring out new models much more quickly.  The Legends cars and the 1971 Javelin are expected to follow the Camaro in rapid succession.  Meanwhile, Pioneer is now showing on its web site the first official drawing of the Chevy Legends car.

We will pass on to you any additional information as we receive it.  For now, however, the end of the long drought of Pioneer cars is in sight, for which we can all rejoice.  Electric Dreams wishes Julian Birley and all the gang at Pioneer all success and we congratulate them upon the imminent completion of their new factory.

 

New NSR 2mm axles, bushings, and gears. 

NSR has released and we have received 2mm diameter axles along with bushings and spacers to fit them.  Apparently, the level of competition in European racing has reached the point where reducing the axle diameter by .4mm or so is worth the effort for even the tiny incremental weight reduction this allows.  NSR has also released a line of very lightweight plastic spur gears with metal hubs for both 2mm and 3/32″ axles, but there have been immediate reports of these gears failing due to improper design.  We received a shipment of these gears but we will not be putting them on line for sale until we are certain the problem is resolved.  We may end up returning all of them for replacement with improved gears.

Thanks for shopping with us!

The Electric Dream Team

www.electricdreams.com

Warehouse phone (310) 676-7600

 

Free shipping

Slot car technical information and advice:  support@electricdreams.com

Our warehouse is open to walk-in customers Monday through Friday 9 am to 4 pm.  Next time you’re in the greater Los Angeles area stop by and see us at:

606 Hawaii Street, Unit B
El Segundo, CA 90245

We’re just minutes from LAX.

Newsletter May 4th, 2012

Coming soon from Carrera

Carrera 30601 Audi R8 LMS #39, 2011, D132

Carrera 30601 Audi R8 LMS #39, 2011, D132. Preorder now! – $53.39

Carrera 30608 Ferrari 599XX, #4, D132

Carrera 30608 Ferrari 599XX, #4, D132. Preorder now! – $53.39

Carrera 30612 Mercedes SLS Horn MS, 2011 D132

Carrera 30612 Mercedes SLS Horn MS, 2011 D132. Preorder now! – $53.39

Carrera 23769 Ford GT40 MkII, LeMans 1966, D124

Carrera 23769 Ford GT40 MkII, LeMans 1966, D124. Preorder now! – $75.49

Carrera 23772 Ferrari 599XX, white, D124

Carrera 23772 Ferrari 599XX, white, D124. Preorder now! – $75.49

New items in stock

Slot It SICA22A Lola B09/60 LeMans 2010


Slot It SICA22A Lola B09/60 LeMans 2010 – $64.99

Slot It SICA22Z2 Lola B09/60 plain white

Slot It SICA22Z2 Lola B09/60 plain white. – $54.99

Note:  This car is the version with the inline Boxer motor.  There will also be one with an anglewinder Flat 6 motor.  This will be SICA22Z1. It is expected to be available soon, but we have not received a firm release date.

Thanks for shopping with us!

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True Stories Behind Car Company Logos

October 5, 2010 by  
Filed under Slot Car News

Did a wallpaper pattern in a Paris hotel room inspire the famous Chevrolet Bowtie emblem? Does the blue and white BMW roundel really symbolize a propeller and sky? And was the Porsche logo first sketched on a napkin in a New York City restaurant? In the world of automobile logos, truth can be stranger than fiction—though a good story can go a long way toward embellishing a brand’s corporate identity.

This story doesn’t have much to do with Slot Cars – rather our fascination with cars themselves and the origins of some of the iconic logos that brand many of our slot cars. Enjoy the read!

From Ferrari’s Prancing Horse to Cadillac’s crest, automobile logos appear on everything from steering wheel hubs to giant billboards, and even the lapel pins on the suits of company executives. This kind of flexibility is one of the design elements needed for an effective and strong logo, says Jack Gernsheimer, Creative Director of Partners Design Inc. and author of Designing Logos: The Process of Creating Symbols that Endure.

With over 40 years of advertising experience and more than 500 logos to his credit, Mr. Gernsheimer believes it’s essential to look long-term and to keep things simple when designing a logo. “Not getting too trendy with the type or color” is vital, he says. “When you design a logo, ideally it should endure for decades.” For many automakers, the roots of their logos stretch back over a century and contain enough symbolism and intrigue to fill a Dan Brown novel.

Automotive Pioneers

Tragedy plays a role in a popular myth surrounding the famous intertwined double-R logo of British luxury automaker Rolls-Royce. The company’s founders, Sir Henry Royce and Charles Stewart Rolls, originally used red lettering for the emblem that combined the first initial of their last names. Legend has it the color was changed, from red to black, in a mark of respect after the death of Sir Henry Royce in 1933. In reality, black lettering was simply considered more becoming of a prestigious luxury car. The timing of the color change was pure chance.

Rolls Royce’s second iconic emblem, the Spirit of Ecstasy hood ornament, is linked to a similarly tragic (but in this case, entirely true) tale. Designed by Charles Sykes in 1911, the model for the emblem was Miss Eleanor Thornton, the personal secretary of John Scott Montagu, the 2nd Baron Montagu of Beaulieu and friend of company co-founder Charles Stewart Rolls. In 1915, Miss Thornton died at sea while traveling to India. Yet for almost 100 years her likeness has graced every Spirit of Ecstasy.

The origins of some automotive logos begin even before the dawn of the automobile. The Mercedes-Benz three-pointed star is commonly known to symbolize the use of the company’s engines on land, sea and air. But the star first appeared on a personal note written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler used a three-pointed star to mark the location of his family’s new home in the town of Deutz, Germany. His sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.

One of the best known emblems of all time, Ferrari’s Prancing Horse first appeared on warplanes flown by Francesco Baracca, an aviator and hero of World War I. In 1923, Enzo Ferrari met Francesco’s parents after a race, where they suggested Ferrari use their son’s prancing horse badge on his race cars—both for good luck, and as an homage to Francesco, who died before the war ended. A yellow background was added (it’s the official color of Enzo Ferrari’s hometown of Modena, Italy) and the horse’s tail was redesigned to point upward.

In the case of BMW, myth (and savvy marketing) has fooled generations into linking the company’s logo with an aviation theme. “A German advertising agency in the 1920s produced an ad that showed the [BMW] roundel against the spinning propeller of an airplane to reflect the company’s origins as an aircraft engine manufacturer,” says Dave Buchko, company spokesman for North America. “That, it seems now, turns out to be urban myth.” While it’s true that BMW manufactured airplane engines, the blue and white logo represented the colors of the Bavarian flag, not a stylized propeller and sky.

American Ingenuity

Had it not been for a talkative spouse, the Chevy Bowtie emblem could have claimed one the strangest design origins. Louis Chevrolet said the famous emblem was inspired by a wallpaper pattern in his hotel room during a visit to Paris in 1908. The story would have been considered fact, had it not been for Mr. Chevrolet’s wife. She later said her husband had seen an advertisement featuring a similarly shaped logo in a Sunday supplement. Eye-catching design—and careful evolution—is a theme found in many American car company logos.

The Cadillac crest is the coat of arms of French military commander and explorer, Antoine de la Mothe Cadillac, who founded Detroit in 1701. Simplified and streamlined over the years, the basic style remains intact. “It’s so distinctive, you don’t want to give that away,” says Anne Marie Webb, Design Manager for GM’s Global Brand Identity. When updating one of GM’s brand logos, Webb says she always considers elements “that made it recognizable and strong.” Even then, cultural differences must be considered. The Buick Tri-Shield emblem is monochromatic in every country except China, where the logo maintains red, blue and grey coloring. “They felt [color] had a more premium feel,” explains Webb.

Changing times can also bring big changes in a logo. For more than 80 years, Chrysler has used a wide range of badges featuring ribbon seals, or ribbon seals with wings. But in 1962, Chrysler Chairman Lynn Townsend wanted a more modern and less fussy corporate logo. According to Chrysler’s archives, out of approximately 700 designs, Townsend selected the Pentastar. Many assumed the design symbolized the five divisions of the company (circa the early 1960s). It didn’t; the design simply looked good.

Lawyers, Latin and Luck

Some car company logos owe their existence to legalities and economies of scale. In 1909, having left the company bearing his name, August Horch established a second automobile company in Zwickau, Germany. But with his name already in use, Horch had a serious problem. He couldn’t legally name his new company after himself. However, when translated into Latin, “Horch”—which means “hark”—became the lawyer-friendly “Audi.” The four interlinked Audi rings came about in 1932, when four struggling automakers joined together under the corporate banner of Auto Union. These companies included Audi, DKW, Wanderer and, ironically, the original Horch.

Volvo also has Latin roots. Meaning “I roll,” the name was taken from a brand of ball bearings before it was applied to the Swedish automaker in 1924. The Volvo logo is the Roman symbol for iron—symbolizing a warrior’s shield and spear. The diagonal streak across the grille was originally only a mounting point for the badge, but is now “almost as much a brand ID as our iron symbol,” says Daniel Johnston, Product Communications Manager at Volvo Cars North America.

Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”

Statues, Stars, and Smart Cars

Inspiration for a name and logo can come from careful consumer research, legal loopholes or, in some cases, by looking at the surrounding environment. The Maserati brothers took inspiration for their company’s trident logo from the statue of Neptune in the central square of Bologna, Italy, where Maserati was originally headquartered. The trident with Maserati script below was sketched by Mario, an artist, who also happened to be the only Maserati brother never actively involved in the design or engineering of cars.

Inspiration for the Subaru name literally came from the heavens—or more precisely, the Japanese name of a star cluster in the Taurus constellation. Six of the stars are visible to the naked eye and—in keeping with corporate identity—this matches the six companies which combined to form Fuji Heavy Industries, Subaru’s parent company. The Hyundai name has an even simpler explanation. In Korean it means “modern,” while the company’s logo is a stylized “H” that also represents two people, the company and customer, shaking hands.

The Smart name seems to speak for itself, no translation needed. It actually happens to be an acronym of Swatch (the Swiss watch company that was a partner during the early stages of the company), Mercedes (the brand’s current custodian), and “Art.” The company’s logo signifies compact, with a “C,” and forward thinking with an arrow emblem.

Plot Twists

When it comes to the origin of an iconic logo, the same car company can sometimes have two variations of the same story. That holds true with Porsche, and the truth behind the German sports car manufacturer’s eye-catching emblem. According to a spokesperson with Porsche Cars North America, an extremely influential automobile distributor, Max Hoffman, met with Ferry Porsche in a New York City restaurant in 1951. The discussion moved on to Hoffman’s belief that Porsche needed a powerful logo, something distinctive and elegant. A rough sketch was made then and there, on a dinner napkin.

Yet the story from Porsche Germany differs from this colorful explanation. Max Hoffman did ask Ferry Porsche for a logo, but the emblem was designed by Porsche engineer Franz Xaver Reimspiess—and most definitely not sketched on a napkin somewhere in Manhattan. Does it matter who is right or wrong? Probably not.

A tall tale never hurts, especially when it involves two companies known for building some of the most exotic cars in the world. Car enthusiasts love to stoke the rivalry between Lamborghini and Ferrari, even down to the minutiae of the Lamborghini logo. The design of the gold and black emblem was led by company founder Ferruccio Lamborghini, and the bull located in the center stands for his astrological sign (Taurus). Legend has it that Mr. Lamborghini purposefully copied the Ferrari shield, then reversed that company’s yellow and black color scheme to prod the ego of Enzo Ferrari.

With the key protagonists having passed away, there is probably no way to know for certain how much of this is true. “To our knowledge, this is just a rumor,” said a spokesperson for Automobili Lamborghini S.p.A. “The only way to confirm would have been to ask Mr. Lamborghini himself.”

Original Source: Road and Track Magazine
Written by: Nick Kurczewski

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