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Newsletter October 20th, 2016

October 23, 2016 by  
Filed under Newsletter Archive 2016

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We found a few of these out-of-production Scalextric modern-era GT3-class Audi R8s and they are both on special sale for a limited time.

 

Scalextric C3045 Audi R8, LMS GT3 (C)

Fully detailed livery on a super-resistant body fitted with durable wing mirrors and clear plastic light lenses front and rear. The darkened windows are replaceable with clear windows to allow the car to be upgraded with a fully detailed interior and driver. The intended benefit is to keep the car in its original fast, light-weight trim for speed and durability. This Digital Plug Ready (DPR) car can be converted for use with the Scalextric Digital range in less than sixty seconds using the C8515 Digital Plug. The car features Magnatraction™ and easy change pick-ups. The lightweight and durable body is designed to withstand the knocks of full impact endurance racing.

History:

In the course of the further development of the Audi R8 LMS, an ultimate endurance test was undertaken for the new GT3 sports car of AUDI AG at the end of May 2009. Teams ABT Sportsline and Phoenix Racing, with “factory” support by Audi, fielded a total of four vehicles in the 24-hour race at the Nürburgring.

Features:
Magnatraction with two magnet positions for driver choice. Quick-change braid plate. Super-resistant design. Fast and light-weight.

$45.95 $29.95

Save: 35% off

View this Car

 

Scalextric C3060 Audi R8 LMS GT3 (C)

Features:

Magnatraction with two magnet positions for driver choice.

Front and rear lights.

Side-winder motor. FC130.

Digital Plug Ready (DPR).

Quick-change braid plate.

$49.99 $29.95

Save: 40% off

View this Car

New This Week

Want to see what’s new? Just keep reading…

Keep reading – or if you would rather just cut to the chase and see all our new products, click here to go to the shop.

A new super-quick GT40 Mk.I is here now from NSR with etched grills and other superdetails.

 

NSR NSR0020SW Ford GT40 Mark I Red #20 1969

Ford GT40 Mark I Red #20 1969. NSR 1/32 Analog RTR Ford GT40 Mark I Red #20 Equipe Colegio Arte e Instrucao Rio De Janeiro 1969-1970 – Includes 20,000 RPM Balanced Shark Motor Sidewinder – EVO chassis with adjustable front axle ride height – Adjustable suspension type motor pod – Lightweight drilled aluminum setscrew wheels front & back – All metal ultra smooth and quiet gears – Heat treated axles with machined bronze self lubricating bushings – Traction magnet – Photo Etched stainless steel grills.

$87.99

View this Car

More new for 2016 cars are now in stock from Carrera, including two wild Ford Torino Talladega cars in either analog or D132, two of the gorgeous 1/24 scale BMW M1 Procars, plus the “Dust Up” set with the two Talladegas set in 1/32 scale and the Digital 1/24 scale Audi vs. Mercedes “GT” set.

 

Carrera 23828 BMW M1 Procar “Sauber Racing, No. 90″, Norisring 1980

Carrera 23828 BMW M1 Procar “Sauber Racing, No. 90″, Norisring 1980 23828.

$74.99

View this Car

 

Carrera 23833 BMW M1 Procar “No. 40″, Dayton 1981

The BMW M1 Procar has a typical 80s look and is still considered one of the most exciting cars in motor racing history. M1 combines the tough demands placed on standard road models with hi-tech racetrack technology. The BMW M1 Procar was stripped down to a mere 1020 kilos for racing purposes to accelerate from 0 to 100 km/h / 62 mph in just 4.5 seconds. This racer turns heads with its low-down air dam, broadened wheel arches and its large spoiler.

The BMW M1 Procar “No.40″, IMSA is a faithfully detailed reproduction with eye-catching headlights, tail and brake lights. This Carrera car can be individually coded, it’s digitally controllable and can also be used on an analogue set-up (Carrera Exclusiv). Enjoy the simple and authentic race atmosphere at home.

$74.99

View this Car

 

Carrera 27517 GreenGT H2, “Paul Ricard 2015″

The pioneeringly designed GreenGT H2 is the first racing car to be powered by a hydrogen engine, and looks like it has arrived from the future. This stunning car does not need batteries and only emits steam from its exhaust pipe! It’s easy on the environment while racing around at top speed: It’s driven by two electric motors that produce a total of 540 hp. The power output on the road is comparable with that of cars powered by conventional combustion engines.

$36.99

View this Car

 

Carrera 27521 Ford Torino Talladega “Wendell Scott, No. 34″

Carrera 27521 Ford Torino Talladega “Wendell Scott, No. 34″.

Wendell Scott’s career was long and notable, both in sportsmanship and breaking ground as the first African-American driver in American stock car racing.

$36.99

View this Car

 

Carrera 27522 Ford Torino Talladega “Benny Parsons, No 98″

The aerodynamic classic.

Benny Parsons, or ‘BP’, had a career that spanned driving, pit reporting and Nascar commentaries. Having competed in over 500 races during a 21-year racing career, Benny Parsons sure knew how to get the job done.

$36.99

View this Car

 

Carrera 27525 Ford mustang GT “No. 16″

Carrera 27525 Ford Mustang GT “No. 16″
The 1967 Ford Mustang was the first re-vamp of the original fitted with a big-block V8 engine.The new racing blue Fastback Mustang is a homage to the age when the track was filled with small-block 289-powered Fords.

$36.99

View this Car

 

Carrera 30754 Ford Torino Talladega “Wendell Scott, No.34″

Carrera 30754 Ford Torino Talladega “Wendell Scott, No.34″.

Wendell Scott’s career was long and notable, both in sportsmanship and breaking ground as the first African-American driver in American stock car racing.

$54.99

View this Car

 

Carrera 30755 Ford Torino Talladega “Benny Parson, No.98″

Carrera 30755 Ford Torino Talladega “Benny Parson, No.98″.

Benny Parsons, or ‘BP’, had a career that spanned driving, pit reporting and Nascar commentaries. Having competed in over 500 races during a 21-year racing career, Benny Parsons sure knew how to get the job done.

$54.99

View this Car

 

Carrera 30767 Mercedes-AMG GT3 “No.16″

Supreme standard racing technology and spectacular designs: The Mercedes AMG GT3 is the latest generation of Mercedes-Benz’s high-performance automobile breed. The 2016 car is raring to race to victory with its 6.3-litre, V8 induction engine from its predecessor – the GT3 SLS. The “Panamericana” cooler grille is an immediate eye-catcher. The shape, using vertical chrome struts, is immediately reminiscent of the 1952 Mercedes-Benz 300 SL racing car that won the famous long-distance race across Mexico.

The Carrera DIGITAL 132 Mercedes AMG GT3 slotcar impresses with front, rear and brake lights, and faithfully reproduced details. This Carrera car can be individually coded; it’s digitally controllable and guarantees hours of racing fun.

$54.99

View this Car

 

Carrera 25223 Dust Up Race Set

10.4 x 8.2feet, 32.8-foot lap length.

The race of the American Ford Torino Talladega classics is sure to kick up dust. Behind the wheel of the Ford Torino No.34 is the pioneering, highly successful Wendell Scott, the first ever Afro-American on the motor racing circuit. His challenger is Benny “BP” Parsons in the Ford Torino No.98. In the United States, after a professional career of over 500 races, BP established his reputation as a Nascar commentator and reporter. These old hands are both determined to live up to their reputations.

$216.99

View this Set

 

Carrera 30188 GT Championship Race Set

9.8 x 6.6-feet, 24.9-foot lap length.

Two top class cars, a 7.6-metre racetrack and WIRELESS+ technology controllers. What else could you need for pure GT race thrills? One thing is certain, both of the race cars in the Carrera DIGITAL 132 “GT Championship” set are on top form. The brand new Audi R8 LMS “Audi Sport Team No.10″ is lighter, safer and faster than ever before. Its rival, the Mercedes AMG GT3, is up for the challenge with top quality motor racing technology. See the tyres glow as you change lanes, drift and overtake to your heart’s content.

$464.99

View this Set

The Carrera Go!!! 1/43 scale cars and sets for 2016 are arriving including these four new cars (two as either analog or Digital 143) and two new Digital 143 sets.

 

Carrera 64059 Go!! Audi R8 V10 Plus (blue)1/43 scale

The 610 hp Audi R8 V10 Plus loves to sprint and does 0 to 100 km/h / 62 mph in a mere 3.2 seconds, while its matt midnight blue exterior exudes an aura of respect. The 1:43 scale Carrera GO!!! Audi R8 V10 Plus Slotcar blue is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$17.49

View this Car

 

Carrera 64063 Go!! Audi R8 “Safety Car” 1/43 scale

The Safety Car guarantees safety out on the racetrack and is also there to launch the rolling restart. An important ‘must-have’ car for exciting race situations! The 1:43 scale Carrera GO!!! Audi R8 V10 Plus “Safety Car” is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$17.49

View this Car

 

Carrera 41387 Go!! D143 Mercedes F1 W06 “L. Hamilton, No. 44″ Digital 143

The Mercedes F1 W06 Hybrid is a silver arrow that is dominating the Formula 1 division at present. With the star driver, and now 3-time world champion, Lewis Hamilton behind the wheel – it’s unbeatable. The 1:43 scale Carrera GO!!! Mercedes F1 W06 Slotcar “L.Hamilton, No.44″ is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 41391 Audi R8 “Safety Car” Digital 143

The Safety Car guarantees safety out on the racetrack and is also there to launch the rolling restart. An important ‘must-have’ car for exciting race situations! The 1:43 scale Carrera GO!!! Audi R8 V10 Plus “Safety Car” is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 41393 Lamborghini Huracan GT3 “No. 63″ Digital 143

This stunning and powerful automobile managed two podium finishes in its very first year. A fantastic racing car and a natural winner – especially on high-speed circuits. The 1:43 scale Carrera GO!!! Lamborghini Huracán GT3 Slotcar “Grasser Racing, No.63″ is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 41394 Ferrari 458 Italia GT2 “AF Corse, No. 51″ Digital 143

This streamlined Ferrari is a genuine racer. There’s no clutch, so the gears are switched almost once a second. The Ferrari 458 Italia GT2 bearing the race number 51 guarantees a great result every time. The 1:43 scale Carrera GO!!! Ferrari 458 Italia GT2 slotcar “AF Corse, No.51″ is a thrilling, faithfully detailed reproduction. This Carrera car is perfect for introducing children of 6 years and upwards to the fascinating Carrera Racing World!

$34.99

View this Car

 

Carrera 40031 Go!! Speed Coarse Digital 143

7.8 x 4.0-feet, 24.0-foot lap length

Wireless controllers

It’s the supreme duel in Formula 1 racing: Lewis Hamilton, the reigning Formula 1 world champion in his Mercedes-Benz F1 W06 Hybrid, vs Sebastian Vettel in the Ferrari SF 15-T. The Silver Arrow and the Scuderia Ferrari racer are both powered by a 1.6-litre, V6 turbocharged engine for a tough and tense battle around the 24.0-foot Carrera DIGITAL 143 circuit of the “Speed Course” set with a loop and tight bends. The long straight with the double lane change section is your last chance to snatch victory. Steady nerves and skilled hands on the WIRELESS controller are needed to ensure success.

$241.99

View this Set

 

Carrera 40032 Go!! DTM Speed Challenge Digital 143

7.8 x 4.0-feet, 24.0-foot lap length

3 cars!

It’s all action around the 24.0-feet of the Carrera DIGITAL 143 circuit in the “DTM Speed Challenge” set. The race features two Spanish DTM drivers, Miguel Molina in the Audi A5 DTM and Daniel Juncadella in the AMG Mercedes C-Coupe DTM, plus the Brazilian, Augusto Farfus, in his BMW M3 DTM. Three – two – one – GO! With the accelerators on the controllers pushed to the limit, all three protagonists race toward the loop at top speed – drift around the bend and put the hammer down on the way over the line! Just a few hundredths of a second make the difference between zero and hero.

$241.99

View this Set

Pre-order

New Cars Coming Soon

The rare (but real) dark blue Rob Walker-sponsored Lotus 72 that Graham Hill drove is coming soon so you can pre-order yours now.

 

PCAR02B Lotus 72 n.3 Oulton Park 1970, driver Graham Hill—PRE-ORDER NOW!

PCAR02B Lotus 72 n.3 Oulton Park 1970, driver Graham Hill.

$64.99

View this Car

The wild Porsche 997 Haribo car is coming next month from NSR so it is time to enter your pre-order.

 

NSR NSR0021AW Porsche 997 #8 24 Hours Nurburgring ’11 HARIBO—PRE-ORDER NOW!

NSR 1/32 Analog RTR Porsche 997 #8 24 Hours Nurburgring ’11 HARIBO – Adjustable front axle ride height – Drop Arm type Guide Flag with Screw to Allow Fixed Position – Setscrew Aluminum wheels all around – Anglewinder Balanced King Motor 21,400 RPM & 350 g-cm Torque – Adjustable suspension motor pod – Heat treated axles – Machined bronze self lubricating bushings – Ultra smooth and quiet all metal gearing – Adjustable suspension motor pod – Clear Coat Finish for maximum durability and high gloss – Includes the EVO Chassis that will accept Inline / Anglewinder and Sidewinder Triangular motor pods

$89.99

View this Car

One of the most sought-after classics is coming from Slot Classics as a hand-made model ready-to-run or as a painted kit. There will only be a few so you must pre-order.

 

Slot Classic CJ47RTR Alfa Romeo 8C 2900B Spider “Concours de Elegance”–PRE-ORDER NOW!

Slot Classic CJ47 Alfa Romeo 8C 2900B Spider “Concours de Elegance” ready to run.

The “street” version of 1938 Mille Miglia-winning Alfa Romeo.

Custom-made cast-resin body with etched-metal parts. Fully assembled with metal wheels.

$351.99

View this Car

 

Slot Classic CJ47KPP Painted KIT Alfa Romeo 8C 2900B Spider “Concours de Elegance”–PRE-ORDER NOW!

The “street” version of 1938 Mille Miglia-winning Alfa Romeo

Custom-made cast-resin body with etched-metal parts. Painted body, clear windows with complete unassembled chassis with metal wheels.

The photo is the assembled model–the kit may require some detail painting—product is unassembled 1/32 scale kit to operate on most brands of 1/32 or 1/24 scale track.

$279.99

View this Car

Click Here to See All of this Week’s New Arrivals

Thanks for shopping with us!

The Electric Dream Team

www.electricdreams.com

Warehouse phone: (310) 676-7600

Slot car technical information and help email:

support@electricdreams.com

Our warehouse is open to walk-in customers Monday through Friday 9 am to 4 pm.

Next time you’re in the greater Los Angeles area stop by and see us.

606 Hawaii Street, Unit B

El Segundo, CA 90245

We’re just minutes from LAX.

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Newsletter October 6th, 2016

October 9, 2016 by  
Filed under Newsletter Archive 2016

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Electric Dreams Special: nicely-detailed Supercars from Autoart with lighting, at our “every day low price”.

Autoart 13142 Lamborghini Murcielago Roadster, Gold, metallic gold, lighted (C)

Autoart 13142 Lamborghini Murcielago Roadster, Gold, metallic gold, lighted (C).

$39.95

View this Car

Autoart 13132 Lamborghini Diablo GTR, orange, lighted (C)

Autoart 13132 Lamborghini Diablo GTR, orange, lighted (C).

$39.95

View this Car

New This Week

Want to see what’s new? Just keep reading…

Keep reading – or if you would rather just cut to the chase and see all our new products, click here to go to the shop.

Only at Electric Dreams: Thunder Slot cars ready-to-race at no extra cost to you.

Thunder Slot CA001015/W Lola T70 Mk.III BOAC Brands Hatch 1967 Surtees/Hobbs

Thunder Slot CA001015/W Lola T70 Mk.III BOAC Brands Hatch 1967 Surtees/Hobbs.

A new company (with experience) producing high-performance cars. The Thunder Slot cars have a pod chassis to match the performance of the super-quick Slot.it, ScaleAuto, Sideways, NSR and similar cars.

$86.99

View this Car

Thunder Slot CA001025/W Lola T70 Mk.III Lola T70 MkIII BOAC 500 Brands Hatch 1968

A new company (with experience) producing high-performance cars. The Thunder Slot cars have a pod chassis to match the performance of the super-quick Slot.it, ScaleAuto, Sideways, NSR and similar cars.

$86.99

View this Car

Slot It SICA03i Porsche 962C LH #9 Le Mans 1990 ‘Mizuno’

Slot It SICA03i Porsche 962C LH #9 Le Mans 1990 ‘Mizuno’

SICA03i Porsche 962C LH #9 Le Mans 1990 ‘Mizuno’.

$69.99

View this Car

Three new cars, including the wild BMW Z4 and a new vintage racing 1969 Camaro, are here from Scalextric.

Scalextric C3720 BMW Z4 GT3 – Daytona 24hr 2015

The Daytona 24hr is the first and longest race of the TUDOR United Sports Car Championship season. It sees over 50 cars from four separate classes battle for 24 hours, all for the coveted Rolex Daytona watch. Second only to Schnitzer Motorsport, Turner Motorsport is one of the most prolific BMW privateer racing teams in the world. Here, they are represented by the iconic BMW Z4.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

The replacement underpan (frame) to accept Slot.it motor pods and drive train components must be purchased separately: C8536 PCR Underpan for BMW Z4

$54.99

View this Car

Scalextric C3724 Chevrolet Camaro 1969 Rolex Monterey Motorsports Reunion 2012

Along with 38 other racers, Chad Raynal and his 1969 Chevrolet Camaro Z/28 took to the track, ready to compete in the Group 9A – 1966-1971 Historic Trans-Am Cars race. The competition was tough but the Camaro proved to be a strong competitor and finished in second place, only 0.047 seconds behind Jim Hague in his AMC Javelin.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

$54.99

View this Car

Scalextric C3751 Peugeot 205 T16, 1000 Lakes Rally 1985

Race: 1000 Lakes Rally 1985

Driver: Timo Salonen & Seppo Harjanne

Number: 3

In the 1985 1000 Lakes Rally in Finland Timo Salonen stormed to victory by 48 seconds over Stig Blomqvvist, and in doing so, set a record by winning four world rallies in a row. This record remained unbroken until Sébastien Loeb’s six wins in 2005. Timo Salonen went onto win the World Championship with a record margin of 52 points.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

This new Scalextric set has a giant track and it includes the ARC One lap-counting, lap timing and race control system app to display on your tablet.

Scalextric C1360T Super GT Set C1360T two 2014 BMW Z4 (ARC One App)

Scalextric ARC ONE is a revolutionary slot car system that allows users to wirelessly create and manage races with a handheld smart device, such as a smartphone or tablet. Download the ARC app, then connect your device via Bluetooth to the new ARC powerbase, unlocking unique features and control of your races.

Personalise your race by selecting features such as race type, driver names and number of laps. Customise and save your race settings and car setup before you head out on the track to test your skills and challenge your opponent.In this Super GT set, two BMW Z4s go head-to-head, who will come out on top of the podium?

$224.99

View this Set

The latest issue of Model Car Racing magazine is here with over 50 new cars, new race tracks, how to run a race and more.

MCR90 Model Car Racing November/December 2016

It’s really only a race until you know who won—there’s information on the new Scalextric app system that shows the race winner, total laps and lap times for each car, with pit stops and other race information on your tablet or smartphone. You can set up you races for specific racing classes using some of examples sown in this issue.

There are full reports on the prototypes’ racing background, specifications and the performance and details of the 1/32 scale models of the 1961 Ferrari TR61 LeMans Winner, 1965 Ferrari 275P, 1967 Lola T70 Mk.III, 1969 Trans-Am Camaro Z/28, 1969 Trans-Am Mustang Boss 302, 1981 Mustang Zakspeed Group 5, 1994 Alfa Romeo 155 TI DTM and 2012 SRT Viper GTS-R. There are plans so you can assemble a 2-Lane version of the 2-Lane Jerez Circuit on a 5 x 9-foot and on a 13 x 13-foot tabletop using snap-together plastic track. There is also a racetrack plan for an HO scale AFX 4-Lane Jerez Circuit on a 4-x8 foot tabletop.

$6.95

View this Item

Click Here to See All of this Week’s New Arrivals

Thanks for shopping with us!

The Electric Dream Team

www.electricdreams.com

Warehouse phone: (310) 676-7600

Slot car technical information and help email:

support@electricdreams.com

Our warehouse is open to walk-in customers Monday through Friday 9 am to 4 pm.

Next time you’re in the greater Los Angeles area stop by and see us.

606 Hawaii Street, Unit B

El Segundo, CA 90245

We’re just minutes from LAX.

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Newsletter September 8th, 2016

September 11, 2016 by  
Filed under Newsletter Archive 2016

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ONLY AT ELECTRIC DREAMS

Special sale on the last of the Lamborghini Gallardo supercars from Autoart:

 

Autoart 13161 Lamborghini Gallardo, metallic yellow, lighted

Autoart 13161 Lamborghini Gallardo, metallic yellow, lighted.

$39.95

View this Car

 

Autoart 13162 Lamborghini Gallardo, metallic orange, lighted

Autoart 13162 Lamborghini Gallardo, metallic orange, lighted.

$39.95

View this Car

New This Week

Want to see what’s new? Just keep reading…

Keep reading – or if you would rather just cut to the chase and see all our new products, click here to go to the shop.

We were able get just a few of “Crocodile” Audi R8 and four other new Scalextric cars. Order yours now.

 

Scalextric C3717 Audi R8 GT3 Crocodile Phoenix 12hr Bathurst

The famous crocodile livery of one of Pheonix Racing’s Audi R8s (the other depicting a kangaroo) proved to be a head turner at the annual Bathurst 12 hour endurance race in 2015 at Mount Panorama. The R8 finished 9th overall, giving the team yet another respectable result with one of the most recognisable liveries on the circuit. Digital Plug Ready Easy Change Pick-Ups High Detail Magnatraction Working Rear Lights Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3697 Ford XB Falcon 1976 “street”

With modified versions appearing regularly in iconic Hollywood films, the Ford Falcon XB is a remodel of the popular XA Falcon. First hitting the streets in 1976 the XB Falcon had been given a face lift with what was considered to be a “less aggressive” nose and an improved interior to enable better visibility, which had been a down point on the previous XA model.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3756 McLaren P1 – Green

Considered the successor to the McLaren F1, the McLaren P1 sold out in November 2013 having only been delivered to retail customers within the UK in October 2013. The Scalextric model captures the McLaren P1 two-door coupe in green, following successful releases in yellow and red.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3781 Ford Sierra RS500 – BTCC, Brands Hatch 1990

Robb Gravett and his Ford Sierra RS500 was able to win the 1990 British Touring Car Championship (BTCC) with his team Trakstar Motorsport. Despite a disappointing start to the season, Robb was able to bounce back and win nine times that year, including this race at Silverstone in 1990. Robb got the fastest lap time and claimed another win for the imposing Ford Sierra RS500.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3739 BMW E30 M3 – BTCC 1988, Brands Hatch

Driver: Roland Ratzenberger

Austrian driver Roland Ratzenberger entered the final rounds of the British Touring Car Championship (BTCC) in 1988 for team Demon Tweeks. Finishing 11th at Brands Hatch, Roland finished the 1988 season in 13th position in the standings, 4th in class.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

The first of the Sideways Group 5/IMSA Ford Mustangs is here and at the Electric Dreams “Everyday Low Prices” on all the recent super-performance Sideways cars.

 

Racer SW49 Mustang Turbo IMSA Road Atlanta 1982

Racer SW49 Mustang Turbo IMSA Road Atlanta 1982 with revised motor mount.

$59.99

View this Car

Two Pioneer “Stealth” Dodge Hemi Chargers in matte grey and matte black are highly collectible and we have a few here now.

 

Pioneer P091 Stealth Charger Stage 2 Black

Pioneer P091 Stealth Charger Stage 2 Black

Sidewinder chassis with 21K Typhoon motor

Detailed interior with “Crazy Lee” drive

Scalextric Digital DPR ready

Pure power wiring loom

$79.99

View this Car

 

Pioneer P092 Stealth Charger Stage 2 Grey

Pioneer P092 Stealth Charger Stage 2 Grey

Sidewinder chassis with 21K Typhoon motor

Detailed interior with “Serious Sam” driver

Scalextric Digital DPR ready

Pure power wiring loom

$79.99

View this Car

Pre-order

New Cars Coming Soon

Three new cars are on their way to us from Scalextric so you can pre-order them now.

 

Scalextric C3720 BMW Z4 GT3 – Daytona 24hr 2015—PRE-ORDER NOW!

The Daytona 24hr is the first and longest race of the TUDOR United Sports Car Championship season. It sees over 50 cars from four separate classes battle for 24 hours, all for the coveted Rolex Daytona watch. Second only to Schnitzer Motorsport, Turner Motorsport is one of the most prolific BMW privateer racing teams in the world. Here, they are represented by the iconic BMW Z4.

Pro Chassis Ready (PCR)

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

 

Scalextric C3724 Chevrolet Camaro 1969 Rolex Monterey Motorsports Reunion 2012—PRE-ORDER NOW!

Along with 38 other racers, Chad Raynal and his 1969 Chevrolet Camaro Z/28 took to the track, ready to compete in the Group 9A – 1966-1971 Historic Trans-Am Cars race. The competition was tough but the Camaro proved to be a strong competitor and finished in second place, only 0.047 seconds behind Jim Hague in his AMC Javelin.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

$54.99

View this Car

 

Scalextric C3751 Peugeot 205 T16, 1000 Lakes Rally 1985—PRE-ORDER NOW!

Race: 1000 Lakes Rally 1985

Driver: Timo Salonen & Seppo Harjanne

Number: 3

In the 1985 1000 Lakes Rally in Finland Timo Salonen stormed to victory by 48 seconds over Stig Blomqvvist, and in doing so, set a record by winning four world rallies in a row. This record remained unbroken until Sébastien Loeb’s six wins in 2005. Timo Salonen went onto win the World Championship with a record margin of 52 points.

Digital Plug Ready

Easy Change Pick-Ups

High Detail

Magnatraction

Working Rear Lights

Xenon Effect Headlights

$54.99

View this Car

This new Scalextric set has a giant track and it includes the ARC One lap-counting, lap timing and race control system app to display on your tablet. Pre-order yours now.

 

Scalextric C1360T Super GT Set C1360T two 2014 BMW Z4 (ARC One App)—PRE-ORDER NOW!

Track length: 16-feet, over-and-under figure 8

Area: 57 x 77-inches

Scalextric ARC ONE is a revolutionary slot car system that allows users to wirelessly create and manage races with a handheld smart device, such as a smartphone or tablet. Download the ARC app, then connect your device via Bluetooth to the new ARC powerbase, unlocking unique features and control of your races.

$224.99

View this Set

Click Here to See All of this Week’s New Arrivals

Thanks for shopping with us!

The Electric Dream Team

www.electricdreams.com

Warehouse phone: (310) 676-7600

Slot car technical information and help email:

support@electricdreams.com

Our warehouse is open to walk-in customers Monday through Friday 9 am to 4 pm.

Next time you’re in the greater Los Angeles area stop by and see us.

606 Hawaii Street, Unit B

El Segundo, CA 90245

We’re just minutes from LAX.

Share
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True Stories Behind Car Company Logos

October 5, 2010 by  
Filed under Slot Car News

Did a wallpaper pattern in a Paris hotel room inspire the famous Chevrolet Bowtie emblem? Does the blue and white BMW roundel really symbolize a propeller and sky? And was the Porsche logo first sketched on a napkin in a New York City restaurant? In the world of automobile logos, truth can be stranger than fiction—though a good story can go a long way toward embellishing a brand’s corporate identity.

This story doesn’t have much to do with Slot Cars – rather our fascination with cars themselves and the origins of some of the iconic logos that brand many of our slot cars. Enjoy the read!

From Ferrari’s Prancing Horse to Cadillac’s crest, automobile logos appear on everything from steering wheel hubs to giant billboards, and even the lapel pins on the suits of company executives. This kind of flexibility is one of the design elements needed for an effective and strong logo, says Jack Gernsheimer, Creative Director of Partners Design Inc. and author of Designing Logos: The Process of Creating Symbols that Endure.

With over 40 years of advertising experience and more than 500 logos to his credit, Mr. Gernsheimer believes it’s essential to look long-term and to keep things simple when designing a logo. “Not getting too trendy with the type or color” is vital, he says. “When you design a logo, ideally it should endure for decades.” For many automakers, the roots of their logos stretch back over a century and contain enough symbolism and intrigue to fill a Dan Brown novel.

Automotive Pioneers

Tragedy plays a role in a popular myth surrounding the famous intertwined double-R logo of British luxury automaker Rolls-Royce. The company’s founders, Sir Henry Royce and Charles Stewart Rolls, originally used red lettering for the emblem that combined the first initial of their last names. Legend has it the color was changed, from red to black, in a mark of respect after the death of Sir Henry Royce in 1933. In reality, black lettering was simply considered more becoming of a prestigious luxury car. The timing of the color change was pure chance.

Rolls Royce’s second iconic emblem, the Spirit of Ecstasy hood ornament, is linked to a similarly tragic (but in this case, entirely true) tale. Designed by Charles Sykes in 1911, the model for the emblem was Miss Eleanor Thornton, the personal secretary of John Scott Montagu, the 2nd Baron Montagu of Beaulieu and friend of company co-founder Charles Stewart Rolls. In 1915, Miss Thornton died at sea while traveling to India. Yet for almost 100 years her likeness has graced every Spirit of Ecstasy.

The origins of some automotive logos begin even before the dawn of the automobile. The Mercedes-Benz three-pointed star is commonly known to symbolize the use of the company’s engines on land, sea and air. But the star first appeared on a personal note written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler used a three-pointed star to mark the location of his family’s new home in the town of Deutz, Germany. His sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.

One of the best known emblems of all time, Ferrari’s Prancing Horse first appeared on warplanes flown by Francesco Baracca, an aviator and hero of World War I. In 1923, Enzo Ferrari met Francesco’s parents after a race, where they suggested Ferrari use their son’s prancing horse badge on his race cars—both for good luck, and as an homage to Francesco, who died before the war ended. A yellow background was added (it’s the official color of Enzo Ferrari’s hometown of Modena, Italy) and the horse’s tail was redesigned to point upward.

In the case of BMW, myth (and savvy marketing) has fooled generations into linking the company’s logo with an aviation theme. “A German advertising agency in the 1920s produced an ad that showed the [BMW] roundel against the spinning propeller of an airplane to reflect the company’s origins as an aircraft engine manufacturer,” says Dave Buchko, company spokesman for North America. “That, it seems now, turns out to be urban myth.” While it’s true that BMW manufactured airplane engines, the blue and white logo represented the colors of the Bavarian flag, not a stylized propeller and sky.

American Ingenuity

Had it not been for a talkative spouse, the Chevy Bowtie emblem could have claimed one the strangest design origins. Louis Chevrolet said the famous emblem was inspired by a wallpaper pattern in his hotel room during a visit to Paris in 1908. The story would have been considered fact, had it not been for Mr. Chevrolet’s wife. She later said her husband had seen an advertisement featuring a similarly shaped logo in a Sunday supplement. Eye-catching design—and careful evolution—is a theme found in many American car company logos.

The Cadillac crest is the coat of arms of French military commander and explorer, Antoine de la Mothe Cadillac, who founded Detroit in 1701. Simplified and streamlined over the years, the basic style remains intact. “It’s so distinctive, you don’t want to give that away,” says Anne Marie Webb, Design Manager for GM’s Global Brand Identity. When updating one of GM’s brand logos, Webb says she always considers elements “that made it recognizable and strong.” Even then, cultural differences must be considered. The Buick Tri-Shield emblem is monochromatic in every country except China, where the logo maintains red, blue and grey coloring. “They felt [color] had a more premium feel,” explains Webb.

Changing times can also bring big changes in a logo. For more than 80 years, Chrysler has used a wide range of badges featuring ribbon seals, or ribbon seals with wings. But in 1962, Chrysler Chairman Lynn Townsend wanted a more modern and less fussy corporate logo. According to Chrysler’s archives, out of approximately 700 designs, Townsend selected the Pentastar. Many assumed the design symbolized the five divisions of the company (circa the early 1960s). It didn’t; the design simply looked good.

Lawyers, Latin and Luck

Some car company logos owe their existence to legalities and economies of scale. In 1909, having left the company bearing his name, August Horch established a second automobile company in Zwickau, Germany. But with his name already in use, Horch had a serious problem. He couldn’t legally name his new company after himself. However, when translated into Latin, “Horch”—which means “hark”—became the lawyer-friendly “Audi.” The four interlinked Audi rings came about in 1932, when four struggling automakers joined together under the corporate banner of Auto Union. These companies included Audi, DKW, Wanderer and, ironically, the original Horch.

Volvo also has Latin roots. Meaning “I roll,” the name was taken from a brand of ball bearings before it was applied to the Swedish automaker in 1924. The Volvo logo is the Roman symbol for iron—symbolizing a warrior’s shield and spear. The diagonal streak across the grille was originally only a mounting point for the badge, but is now “almost as much a brand ID as our iron symbol,” says Daniel Johnston, Product Communications Manager at Volvo Cars North America.

Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”

Statues, Stars, and Smart Cars

Inspiration for a name and logo can come from careful consumer research, legal loopholes or, in some cases, by looking at the surrounding environment. The Maserati brothers took inspiration for their company’s trident logo from the statue of Neptune in the central square of Bologna, Italy, where Maserati was originally headquartered. The trident with Maserati script below was sketched by Mario, an artist, who also happened to be the only Maserati brother never actively involved in the design or engineering of cars.

Inspiration for the Subaru name literally came from the heavens—or more precisely, the Japanese name of a star cluster in the Taurus constellation. Six of the stars are visible to the naked eye and—in keeping with corporate identity—this matches the six companies which combined to form Fuji Heavy Industries, Subaru’s parent company. The Hyundai name has an even simpler explanation. In Korean it means “modern,” while the company’s logo is a stylized “H” that also represents two people, the company and customer, shaking hands.

The Smart name seems to speak for itself, no translation needed. It actually happens to be an acronym of Swatch (the Swiss watch company that was a partner during the early stages of the company), Mercedes (the brand’s current custodian), and “Art.” The company’s logo signifies compact, with a “C,” and forward thinking with an arrow emblem.

Plot Twists

When it comes to the origin of an iconic logo, the same car company can sometimes have two variations of the same story. That holds true with Porsche, and the truth behind the German sports car manufacturer’s eye-catching emblem. According to a spokesperson with Porsche Cars North America, an extremely influential automobile distributor, Max Hoffman, met with Ferry Porsche in a New York City restaurant in 1951. The discussion moved on to Hoffman’s belief that Porsche needed a powerful logo, something distinctive and elegant. A rough sketch was made then and there, on a dinner napkin.

Yet the story from Porsche Germany differs from this colorful explanation. Max Hoffman did ask Ferry Porsche for a logo, but the emblem was designed by Porsche engineer Franz Xaver Reimspiess—and most definitely not sketched on a napkin somewhere in Manhattan. Does it matter who is right or wrong? Probably not.

A tall tale never hurts, especially when it involves two companies known for building some of the most exotic cars in the world. Car enthusiasts love to stoke the rivalry between Lamborghini and Ferrari, even down to the minutiae of the Lamborghini logo. The design of the gold and black emblem was led by company founder Ferruccio Lamborghini, and the bull located in the center stands for his astrological sign (Taurus). Legend has it that Mr. Lamborghini purposefully copied the Ferrari shield, then reversed that company’s yellow and black color scheme to prod the ego of Enzo Ferrari.

With the key protagonists having passed away, there is probably no way to know for certain how much of this is true. “To our knowledge, this is just a rumor,” said a spokesperson for Automobili Lamborghini S.p.A. “The only way to confirm would have been to ask Mr. Lamborghini himself.”

Original Source: Road and Track Magazine
Written by: Nick Kurczewski

Newsletter April 30th 2010

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Scalextric C3061 Ferrari 250GTO

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Scalextric C3073 BMW Mini, Scalextric logo

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Scalextric 2010 Releases

December 31, 2009 by  
Filed under Slot Car News

As posted on every slot car forum site in the world by now…

Sets

Scalextric Start -World Rally – C1249 – 2nd quarter
Scalextric Start – Grand Prix – C1250 – 2nd quarter
Scalextric Start – GT Endurance – C1251 – 2nd quarter
McLaren – C1253 – 3rd quarter
Digital Lane Change – C1256 – 2nd quarter
007 James Bond – C1254 – 3rd quarter
Extreme GT – C1255 – 3rd quarter

F1 Cars

McLaren F1 2010 Hamilton – C3043 – 3rd quarter
McLaren F1 2010 -C3046 – 3rd quarter
Brawn GP 2009 – C3048 – 2nd quarter
Ferrari 2009 Raikonnen – C3051 – 2nd quarter
Ferrari 2009 Massa – C3052 – 2nd quarter

Limited Edition Cars

LIMITED EDITION: Gulf Oil Aston Martin Le Mans twin pack – C3055A – 3rd quarter
LIMITED EDITION: 1955 Jaguar D-Type & Mercedes SLR Le Mans – C3058A – 2nd quarter
Aston Martin DB5 (007 Bond) – C3091A – 2nd quarter
Brawn GP (J Button) – C3047A – 2nd quarter

Street Super Resistant Cars

Ferrari F430 (Super Resistant) – C3067 – 1st quarter
Subaru Police Car – C3068 – 4th quarter
TOP GEAR Lamborghini Gallardo (Super Resistant) – C3069 – 3rd quarter
TOP GEAR Nissan GT-R (Super Resistant) – C3070 – 3rd quarter
TOP GEAR Porsche 997 (Super Resistant) – C3071 – 3rd quarter
Nissan GT-R (STANDARD, Super Resistant) – C3072 -1st quarter
Mini Cooper (Super Resistant) – C3073 – 1st quarter
Porsche 997 (Super Resistant) – C3074 – 1st quarter
Lamborghini Gallardo (Super Resistant) – C3075 – 1st quarter

Endurance Super Resistant Cars

Audi R8 GT3 (Super Resistant) – C3045 – 2nd quarter
Lamborghini Gallardo GT (Super Resistant) – C3078 – 1st quarter
Porsche 997 (Super Resistant) – C3079 – 1st quarter
Ferrari F430 GT (Super Resistant) – C3080 – 1st quarter

Endurance Detalied Cars

Jaguar XKR GT3 2010 – C3081 – 3rd quarter
Audi R8 GT3 (Detailed) – C3060 – 2nd quarter
Mercedes Benz 722 GT – C3010 – 1st quarter
PRO Performance Car 1 (Aston Martin DBR9) – C3082 – 3rd quarter
PRO Performance Car 2 (Chevrolet Impala SS) – C3083 – 3rd quarter
Porsche 911 – C3084 – 2nd quarter
Peugeot 908 (2009 Le Mans winner) – C3011 – 1st quarter
Ferrari F430 GT2 – C3085 – 2nd quarter
Aston Martin DBR9 – C3063 – 2nd quarter
Porsche RS Spyder – C3086 – 4th quarter
Ford GT – C3088 – 4th quarter

Street Detalied Cars

Aston Martin DBS – C3089 – 1st quarter

Rally Detalied Cars

Ford Focus WRC Eddie Stobart – C3090 – 2nd quarter

Classic Detalied Cars

Lotus 49 – C3092 – 4th quarter
Caterham – C3093 – 2nd quarter
Williams FW15C (Prost, 1993) – C3094 – 4th quarter
McLaren MP4-6 (Senna, 1991) – C3095 – 4th quarter
Ford Lotus Cortina – C3096 – 3rd quarter
Ford GT40 – C3097 – 3rd quarter
Ferrari 330 P4 – C3098 – 1st quarter
Ford Escort Mk 1 – C3099 – 4th quarter
Mini – C3100 – 4th quarter
Holden L34 Torana – C3101 – 2nd quarter
Ferrari 250 GTO – C3061 – 1st quarter
Eagle Gurney-Weslake – C3102 – 4th quarter
Ferrari 308 GTB – C3062 – 1st quarter

Touring Cars

Mini Cooper S – C3103 – 2nd quarter

USA Cars

1969 Dodge Charger Dukes of Hazard – C3044 – 1st quarter
1970-73 Camaro – C3106 – 4th quarter
Classic Ford Mustang – C3107 – 4th quarter
Classic Camaro – C3108 – 3rd quarter

Additional Cars

Jaguar XKR GT3 Concept (Super Resistant Race Livery) – C3131 – 3rd quarter
Porsche 997 Triple X (Super Resistant Race Livery ) – C3132 – 3rd quarter
Caterham R500 Blue (High Detail) – C3133 – 4th quarter
Audi R8 GT3 Rosberg (Super Resistant Race Livery) – C3134 – 3rd quarter
Lamborghini Gallardo GT-R MRP Motorsports (Super Resistant Race Livery) – C3135 -4th quarter
Ford GT-R Black Swan (High Detail) – C3136 – 4th quarter
Ford Escort Mk1 Mexico Red (Collector Centre) – C3113 – 3rd quarter
Super Resistant Twinpack: BMW Mini (Blue/Yellow) – C3128 – 3rd quarter
Super Resistant Twinpack: Nissan GT-R (Red) / Porsche 997 (Blue) – C3129 – 3rd quarter
Super Resistant Twinpack: Lamborghini Gallardo (Orange/Blue) – C3130 – 3rd quarter
Scalextric Start Twinpack: Rally – C3139 – 3rd quarter
Scalextric Start Twinpack: Single Seaters – C3141 – 3rd quarter
Scalextric Start Twinpack: GT -C3140 – 3rd quarter

Scalextric Publications

2010 Scalextric Catalogue – C8172 – 1st quarter

Scalextric Accessories

Scalextric Convertor Track – C8525 – 2nd quarter
Bulk Pack Straights (x4) – C8526 – 2nd quarter
Scalextric Start Track Extension Pack (x2) – C8527 – 2nd quarter

There will undoubtedly be some additions to this list at the Nurnburg Toy Fair in a few weeks.

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